Doing CRO with Mailchimp/Google Optimize

Hey –

So, I’m trying to test the effectiveness of button copy for a landing page:

This is the dynamically generated URL users go to after clicking the button:

I’m not sure how to set this up in Google Optimize.



Google Showing Old Results

I did a google search on my site and it’s showing approx. 270 results for my site. Obviously this is a bit excessive.

After combing through the results, it seems like Google is still display old pages from my site. Within the last couple of months, we migrated over to https and the old sites being picked up seem to be the old http pages.

We’ve submitted a new sitemap to Google that doesn’t have these pages.

Is there anything else I can do to get rid of these pages?

Google Disavow Links Tool – Domain vs Subdomain

I have many websites, registered in Google Webmaster Tools. When I check the backlinks, all of them are clean, except one website, which has close to 100,000 spammy links from Russian porn sites, etc. I want to use the Disavow Tool.

I have learned that I upload a .txt file, with #commentary and the URLs I want to disavow. In this case, I want to disavow entire domains, since each (or other foreign country) domain gives me thousands of links. But some domains have subdomains.

I downloaded the links file, as instructed by Google. Here are examples of actual URLs with different subdomains.

My technical question is: if I disavow the domain, will that cover all subdomains? Example of the text I want to put in the .txt file:

# I do not recognize this domain. Attempted to reach webmaster. There is no way to reach a webmaster to ask for link removal. No registry data accessible.

Will that disavow all subdomains in this example? I’d hate to do them all manually, as there are often hundreds of subdomains (and thousands of URLs)

Thank you!

Landing page not in navigation with no index, no follow

We have agreed a sponsor ship deal with a local business, they will be display digital marketing materials on their internal systems. We are going to build a specific landing page offering a deal and information that only they can see via href links on their materials, a large proportion of the information will be pretty much copied from our website which ranks organically.

My suggestion is to create a page within the website that isn’t linked to from anywhere within the website and excluded from sitemaps, then have the robot commands and meta commands to ask google and other search engines to not visit or index the web page.

Does anybody see any SEO problems that this may cause?

Issue with knowledge graph (Google is showing wrong knowledge graph for my company)

Dear Friends,

Recently, I noticed that while I write down our company name on google it shows wrong knowledge graph which is nothing related to our company, more specific it shows a chemical compound which its short name is the same as our company name?

How to avoid this, did anyone had any similar case to this?

Thank you in advance for your information.

Google Analytics and Webmaster Verification Implementation


I recently moved my website from to The analytic and webmaster verification code that were present on are now present on
However I am not sure that now, Do i need to verify or create a new analytic and webmaster account for or will the old codes will work and will track the data correctly.

Because when I log into google analytics or webmaster account it is still showing the same url as it was added as a property.

Do I need to add to webmasters and analytics account and create new tracking codes or is there any other method through which the url can be changes from to

Please guide.


4 tips for scaling your business from a few to many

This is a guest blog post by Jack Saville, Online Marketer at Bynder.

When a company grows from tens to hundreds of employees in a short period of time, there are bound to be growing pains. How do people meet and work closely together? How does company culture thrive? At Bynder, a digital asset management provider, we faced these questions head-on—growing from 50 to 250 employees in two years.

As hard as growing can be, we’ve found some simple ways to scale our business and maintain our core values. Here are some nuggets of wisdom we’d love to share.

1. Whether here or there, face-time is key

Ok, so you’re not within shoulder-tapping distance of all your teammates, but that doesn’t mean you can’t connect face-to-face. At Bynder, we use HipChat’s group video chat and screen sharing to meet with members of our team from Amsterdam, Rotterdam, and Boston.

Our ability to have a face-to-face calls with members of our teams wherever they are means we can continue to work together in a cohesive way, regardless of how fast we grow and where in the world we grow.

Video chat tips:

  • Use the “raise your hand” function so everyone is heard and not interrupted.
  • Don’t explain, show. Start screen sharing with one click from a video chat to show your screen or window.
  • Add anyone missing from the video chat by sharing the invite URL.

2. Have a single source of truth

Company announcements are simple with a small team. Announce it during a daily standup, tell people in meetings, or just scream it across the room. But as teams expand, important announcements can diffuse or get lost amongst the numbers.

As we grew, we wanted to make sure we had a single source of truth for all important announcements. For that, we created a specific HipChat group chat room. When something is announced, everyone knows immediately and at the same time, leaving no room for a confusing game of “telephone”.

Instead of sending an email to the team that some team members may or may not get in a timely fashion, a team member just comments in the group chat, quickly and easily notifying the whole team. As a company that prides itself on being agile, we were all happy to see the back of the endless email tennis!

Group chat tips:

  • Add Alias Bot so you can mention specific teams or groups within rooms.
  • Use @all to mention every person in the room (beware of time zone differences—this will notify everyone, regardless of whether they are online or not).

3. Onboard new employees with ease

Having a dispersed team can sometimes mean that people are left in the shadows. We use group chats to introduce new team members to the rest of the team.

New employees get added to group chats as soon as they start—which allows the rest of the team to welcome the new employee, even when they’re not in the same country. This also makes sure that the new recruit is instantly immersed in the team and can jump right in to whatever’s being discussed at that moment.

On a new employee’s first day, their HipChat account is made at the same time as their work email account. This makes it clear from the word “go” that HipChat is where teamwork at Bynder takes place.

Onboarding tips:

  • Add new employees to HipChat on their start date so they feel instantly welcomed.
  • Invite them to any HipChat rooms that make sense for their role.

4. Maintain company culture

Having an enjoyable and friendly workplace is key for us at Bynder, and we use HipChat to add to that sense of togetherness. By discussing important things in an informal manner, we’re able to communicate more naturally (partly because communication has become more fun for us).

Emoticons help us get sentiment across while adding those moments of fun. We use HipChat bots to add to the company atmosphere, Like Giphy Bot. If pictures are worth a thousand words, GIFs are worth two thousand.

Culture tips:

Regardless of how many new people join the company, everyone at Bynder is well-connected and included. The four steps above are not hard to implement and make a huge difference in the cohesion of your team.

The post 4 tips for scaling your business from a few to many appeared first on HipChat Blog.

Duplicate Content Scammer

There is a new competitor in my area that is using a scammy technic to get placement in many cities. I thought Google was on top of this and penalized this behavior.

Basically they have about 150 pages that are the same body content with just different cities changed out and different page titles with each city.

Not to be a bad person but can this be reported in any way to Google?


Help With Design – Any Examples?

Hello All,

I have a client (Company A) who has bought out one of their local competitors (Company B). I need to design a page that will sit on Company B’s domain announcing that Company B is no longer in business and has been acquired by Company A, and that Company A provides all the same local services that were previously provided by Company B.

I am planning on building this page and having a link that will go to Company A’s site, but was wondering about 2 ideas and was hoping for some input. Should I:

  1. Have the link from Company B site point to a "Press Release" on Company A site?
  2. List the services on Company B site and link them to the service pages on Company A site

I’m not sure what will be better and would love to hear your thoughts/ideas.

Also, I think I will want to co-brand the page I’m building to include both the original logo of Company B and the logo for Company A…

Have any of you done something like this and are you willing to share some design ideas? If you’ve come across similar pages online, I’d love some links to look over.

Thanks all!