Recent MasterClasses Now Available

All previous Guild MasterClasses, created in partnership with SEN, are now posted on The Guild. All recordings and slides are available for download once you sign up for trial membership to The Guild.

Once you have your trial membership go to

These classes include:

May 26th, 2016
Finding and Building Audiences
Presented by James Loomstein
Finding your ideal target audiences in their buying moments on the platforms they’re actually using.

April 14th, 2016
Community Management
Presented by Melissa Fach
How to ensure you’re kicking *** at Customer Service.

March 24th, 2016
Influence Marketing
Presented by Warren Whitlock

February 25th, 2016
Optimizing Local Signals
Presented by Greg Gifford
Learn which signals influence local relevancy & how to optimize them.

January 21st, 2016
Keep Rankings Through a Redesign
Presented by Beth Kahlich
Strategies to help you keep your site’s ranking in place after a redesign.

January 14th, 2016
State of Local Search
Presented by Mary Bowling
Mary Bowling presents State of Local Search 2016, a refresher on the Google updates that shifted the local search environment to where it is today.

Why is a "trailing text" appaearing in all titles of my pages in SERPS?

I am wondering why I have the text "- custom cartoons" following all my titles of different wordpress pages that show up in Google’s SERPS (see screenshot)? I use Yoast plugin which I make separate page titles and descriptions for those separate pages for but then notice that SAME trailing text appears. Anything I need to re-tweak in my wordpress admin? I ask all this, based on if this is affecting my SEO?

#1. Example result

#2. Example result 5th result down

#3. Example result after all you tube links, I am 5th result down

What’s wrong with Google webmaster tool !

Hello all …I am working on web designing and development website , and my main keywords are "web designing" and "website designing" …My concern Google webmaster tool for my website "avg position for these keyword is showing 15, and 22 respectively but these keyword are not showing in SERP"

Easy way to find what pages to boost with internal linking.

Disclaimer: I work at Serpstat, so if this looks too much like an ad, I’m sorry. I’m sharing a tip on a forum for sharing tips, pls don’t kill me.
And afaik, this can’t be done with any other tool.

The feature you’re looking for is called tree-view. It breaks down a domain by pages and shows what keywords pages rank for and on what place.
So, finding pages to boost. I will just show it on example of

This is how tree view looks like. List of pages with their keywords and data (POS, is the one you need to be looking for, shows position of a page in organic for the keyword).

Step 2, I guess. Filter the results. You can set it up as you like, depending on your needs.
I recommend setting the filter up like this:

This shows pages (it says domain in the filter, we’ll fix that) that are on 11-20 place in organic for keywords with at least 1000 monthly searches.
You don’t have to set monthly searches limit, or set any other, I just thought that less than 1000 searches is meh for nike.

All of these require less effort than others to rank on first page for keywords with decent search volumes.
Internal linking on a website as big should be enough to give this pages a push. Or you can boost these keywords in any other way, with content or whatever.
Let me know what you think. Link to the feature: (…rmat=html_tree)

Jump in Sessions after newsletter

Hi guys

One of my clients sent a newsletter around December 2015 and the result was an increased and sustained number of sessions to their site.

Obviously, I’d expect an increase in sessions on the site because the email went to approx 1000 contacts. What I didn’t expect was to see from Jan to May 2016 a noticeable consistent increase in sessions.

Just opening this up for thoughts. A newsletter in itself wouldn’t have any positive SEO changes, right?

It could of course be a coincidence with some other yet unidentified factor but I’ve yet to figure that out.

Looking through the actual rankings across various keywords, there was no actual jump in position either.

Learning to say "NO"

Sometimes we are so afraid of missing out on opportunities that we say yes to everything that comes along, without really considering the dynamics of the situation or its implications.

You’re talking with a colleague; He proposes some type of business deal and without really thinking about it you say YES because you’re afraid of rejecting them by saying NO. (And of course you want the business). You’re a smart person – there’s nothing you can’t do and you know that you’ll get the job done, no matter what.

Several months later you realize that the whole situation is ridiculous… You think back and realize that the goals were never realistic, you didn’t scope the project or charge enough to do the work correctly, and the project didn’t even align with your overarching personal and/or business objectives.

It’s all crumbling down now, and both parties know that it’s time to call it quits. You both feel terrible because there is disappointment in your performance and a sense of waste, both in terms of time and money.

This has been me several times in my career. It’s important to realize that, sometimes, "NO" is the correct answer. In fact, "NO" should always be your first answer (I read a book many years ago called "Start with No" by Jim Camp).

Only after really thinking the project through and having 100% confidence, based on research and correctly scoping the project, should you say YES. You must be sure that the project is homogeneous with your long term objectives (in business and life).

Just a tidbit of random experiential advice on this boring Sunday afternoon.

Happy Memorial Day!