When to stop SEOing

How long should I stop SEOing my website to see where I solidly rank?

My problem is that over the past few months I’ve been continually tinkering with my small local business website. I’m targetting a dozen (well researched) keyword/suburb combinations and have gone from almost zero SERP presence to solid on page 2 for a few weeks but then bumped well down on page 3 in the last week.

Because I’ve been continuously trying too hard to improve, I don’t know whats been improving my ranking and whats been knocking me down. How long should I stop doing any SEO before I start seeing where I am constantly ranking?

How to Create title tag for second page

Hello all,

I was wondering if someone can help me figure out how to create a meta title for page 2 of a post?
I have a post that was too long so it was split into two pages. Now those two pages have the same title, and I guess that’s bad for SEO, right?
I use WordPress, by the way.

Any help would be appreciated. Thank you!

The title that appears in Google is different from the page title

I have one question regarding the title of a webpage that appears in Google search results.

Look at the following picture. I search "Van Gogh", and a page appears with the title "The Mysterious Death of Vincent Van Gogh".

When I click on the link and go to the page, the title is "Diagnosing Vincent Van Gogh".

Here’s the link:
Diagnosing Vincent Van Gogh | PBS NewsHour

So, where does Google find that "Mysterious" title when in fact there is no any mention of that phrase in the page?

Analytics & Search Console Discrepency

It’s been awhile since I’ve had to use google analytics, so I’m hoping someone can help answer this question. When I view the # of clicks in Search console,
it’s less than the number of Users Analytics shows. I thought maybe this could be answered by the number of Direct traffic, but it’s still off by a few thousand.
Does anyone else have an idea for what could cause the discrepancy?

Expanding Ecommerce Site Based On Filtering Options

Hi Guys,

I have noticed this Ecommerce fashion site the Clothes Online | Shoes Online | THE ICONIC (which is very successful in Australia SEO wise) have created a massive glossary (like a sitemap) Fashion Glossary | THE ICONIC which contains links to all their SEO optimised pages e.g. red dresses Red Dress | Red Dresses Online | Buy Womens Red Dress Australia |- THE ICONIC (which ranks 1st for red dresses)

If you go to Dresses | Womens Dresses Online Australia – THE ICONIC and click on the filter red under colours, the URL will be a filter based page: Women’s Dresses Online | THE ICONIC | Australia Which they have added a noindex tag.

Red dresses is a popular search query 800 searchers, so it seems they have just created these pages for popular colours (popular search terms) and not all the different colours e.g. grey dresses

Is this a sound SEO strategy? It seems to be working for them but at the same time seems a bit over the top creating individual pages for all the different colours.

Are there good ways to create one page (e.g. dresses) and optimise that single one page for multiple different colours. E.g. by incorporating the keywords in the category description, content, or some ways to specially markup the page.

I guess if there is an enough search volume, it should warrant a page then?

Keen to hear your thoughts about this.