I moved my WordPress site from subdomain.mysite.com to www.newsite.com with new branding. It had used the branding of www.mysite.com before, which is still running as a separate site (it’s not a duplicate of the new site).
The Google search traffic tanked.
893 visitors on day 1. It dropped every day, to a low of 194 on day 9. Slowly climbed up, 239 on day 14 (yesterday), which is a tad bit encouraging, but it may be due to ongoing site content efforts too.
I’m concerned about whether this is long term.
Incidentally, www.mysite.com has also suffered a 40% Google search traffic drop from losing its subdomain traffic. Apparently the SEO for www.mysite.com was relying heavily on backlinks to subdomain.mysite.com. Or at least I think so? I’m not sure if subdomains share SEO value.
I have done the following relevant to SEO for the new site:
- Purchased the new domain 3 weeks prior to the move. It was never used in the past.
- Changed my old htaccess to a wildcard 301 redirect for all pages. They are redirecting fine.
- Cleaned my new site of all references to the old domain and old name
- Updated all my other website links to point to the new site
- Registered new social media profiles for the new site, worked on building them
- Created a new Google Analytics property. It’s recording traffic fine.
- Added Search Console site, submitted change of address from old subdomain to new site, submitted sitemap and target country. Search Console shows no significant issues. Also added non-www and http versions just in case, although my site is entirely https://www.
- Updated backlinks on authoritative sites and some other non-spammy sites
Anything I’m missing?
Any idea how long I am likely in the dumps, on average? Could this be a permanent demotion from moving away from the trusted domain?