If you’re serious about gaining traffic and "ranking" you need to understand how traffic might be coming to your site, so you should read and understand how it’s all going to change.
The three fundamental shifts Google believes will happen are: A switch from answers to journeys, a shift from queries to a queryless way of getting information, and th shift from text to a visual way of finding information.
AI will help it achieve these goals, which means that the machine learning will be better understanding what people search for and view, surfacing other pages and sites which may be relevant. Google has long talked about relevancy, and that has to be part of SEO’s understanding on how their site and services feature at all.
Ten blue links on their own have long been old hat, however, millions of pages are still based upon relying on being found through those links.
You really must read the full document here https://www.blog.google/products/sea…next-20-years/
How are you changing your SEO to help meet these fundamental changes?