Errors with "ItemList" Schema

I’m wanting to implement Item List schema. The issue is,’s markup (according to Google’s structured data testing tool) is incorrect.

JSON example (as seen on here):


<script type="application/ld+json">
  "@context": "",
  "@type": "ItemList",
  "itemListElement": [
    "HP Pavilion dv6-6013cl",
    "Dell XPS 15 (Sandy Bridge)",
    "Lenovo ThinkPad X220"
  "itemListOrder": "",
  "name": "Top 10 laptops"

which brings this error:

So I thought, ok. I’ll settle for Microdata, but nope. Again the horse’s mouths example is incorrect.


<div itemscope itemtype="">
  <h2 itemprop="name">Top 10 laptops</h2><br>
  <link itemprop="itemListOrder" href="" />
  <p>1. <span itemprop="itemListElement">HP Pavilion dv6-6013cl</span></p>
  <p>2. <span itemprop="itemListElement">Dell XPS 15 (Sandy Bridge)</span></p>
  <p>3. <span itemprop="itemListElement">Lenovo ThinkPad X220</span></p>

which brings this error:

I’ve tried to order them in JSON and Microdata but it just spits back different errors. Just wondering if anybody has come across this / or has good knowledge in either language who could hopefully slap me and tell me what I’m doing wrong here. Really is a pain that their own docs are incorrect.

KW’s at the start of titles

I know that keywords supposedly carry more weight if they’re at the start of a title.

But, how much more weight?

I’m going to pretend I make bread here,

The main KW, "Bread Making Service"…

If one was to change A, to D, would you expect to see gains?

A- BreadMaker: #1 Bread Making Service | Free Bread for 30 days

B- BreadMaker: Bread Making Service | Free Bread for 30 days

C- #1 Bread Making Service – Free Bread for 30 days | BreadMaker

D- Bread Making Service — Free Bread for 30 days | BreadMaker

Out of curiosity I was wondering if anybody had ran any tests, or seen positive/negative effects through moving your main KW from the start of your titles. I’d like to see exactly "how much weight" is added/deducted.

I understand that this is a small factor in the grand scheme of things, but I’d value anybodies opinion.

Locations Googlebot crawls from?

I’ve read some conflicting resources as to where Google bot crawls from.

It seems their bots crawl from muiltiple locations, but which? In a project I’m creating, the hero image changes based on the users location – so knowing where Googlebot comes from is important to me. Does anyone keep tabs on this?

An Adwords disaster, fluctuation ignoring my audience – Any advice?

I’ve been running a small, but profitable adwords campaign. I tinkered with it for a couple of weeks, and continue to add negative words on a weekly basis – but no other settings changed for months.

Out of nowhere, between 11 am – 1 pm, my impressions and clicks went WILD. Had a look, clicks from all over the world came, despite it being a local campaign within a 7 mile radius. When I mean wild, I mean wild. We had people from all over the country calling us. Even one guy from India… I mean? After 1pm, all went back to normal. Literally spend 1-2 months worth of an adwords budget within 1-2 hours (Google tripled my daily budget)…


See how steady the campaign has been over the months.. then boom:

This is the hourly fluctuation within the day… just out of nowhere.

What do I do, and what is the cause?

I’m looking to conduct tests

I’m looking to conduct some tests. Most of my knowledge has been passed down to me from experienced SEOs, I just want to confirm some theories with my own eyes through testing practically.

Most SEOs say directories are dead, even human edited ones. I wasn’t around when directories were a huge thing; I have heard of dmoz, but they’ve closed down now.

Please could someone recommend a human edited directory which has, or had a great repuation – but won’t break my bank account, which I can sign up with, so I can then conduct my test with directories.

Also if anybody has any tests which would be interesting to conduct, tell me about it and I will probably put something together :-)