This morning I rang Google to discuss optimisation of my account.
One suggestion the person made was that they don’t recommend using multiple match types in an ad group.
Also that (for my account), they would recommend just using Broad Match Modifier.
I didn’t think at the time to ask why they recommend this, so has anyone else heard this/can explain it?
I assume they think multiple match types for the same keyword will compete with each other?
I had never heard this suggestion before and can’t really imagine why they think it would be helpful.