Google Search Result Display

Good Day,

I trust all is well.

I just wanted to get some feedback of how to set up your organic search results similar to:

Does Google decide this on their own or is there a way you can influence the search results in this manner?

1) My website is food-blog: We’ve got a proper meta-description set up but this isn’t showing. I’m not too bothered as we’re in #1.

2) But I am intrigued of how Vibescout has gotten those sub-links (?) included in their search results? That might be a really good strategy to draw the eye when in position #2 and #3 for some of our rankings.

Thank you so much.


Getting Google to add menu sublinks to google search display.

Hello all. I’ve been doing my best to learn proper SEO and implement it on a page I developed
for a friend of mine. When I google, the google result for this page shows
the proper title and meta description, as well as a nice sublink menu underneath. I’ve added
relevant page titles and meta descriptions for each page, to no avail. Google still doesn’t even
have the updated title and meta description for my landing page, let alone my sub link pages.
I’ve setup google search console, and indexed my sitemap file, as well as many other SEO
optimizing techniques. I’m not sure what I’m missing.
The page is

Blog and forum commenting ?

A competitor of mine has clearly embarked on a campaign of blog and forum commenting. I know this because they have tried to comment on my blog and always attempt to put a link to thier content in the blog comment.

My personal feeling is it is all a bit spammy. But ive also noted their presence in search results. So Im guessing the links, even though low quality, have given them a bit of a boost.

Should I get involved in Blog and forum commenting for links, or is it considered a spammy practice best avoided ?

Manage inactive pages for better optimization

I have an eCommerce site where I sell a lot of unique products. I have more than 500 products and most of them only exist in single quantity.
So when items get sold, I deactivate them but still keep them in the database in case I manage to get the items back, which sometimes happens after few months. Then I reactive the product.

This apparently is giving a lot of "page not found errors" on search engine and I have been advised
to redirect the inactive pages.
But is this the best thing to do? Should I keep inactive items in my database and redirect them to some other page? Or should I just
delete them? I don’t want my database to increase continuously.

Any advice or solution?

Google Search in the Next 20-Years

Google this week talked about how search has changed, and how it sees search changing over the next 20-years.

If you’re serious about gaining traffic and "ranking" you need to understand how traffic might be coming to your site, so you should read and understand how it’s all going to change.

The three fundamental shifts Google believes will happen are: A switch from answers to journeys, a shift from queries to a queryless way of getting information, and th shift from text to a visual way of finding information.

AI will help it achieve these goals, which means that the machine learning will be better understanding what people search for and view, surfacing other pages and sites which may be relevant. Google has long talked about relevancy, and that has to be part of SEO’s understanding on how their site and services feature at all.

Ten blue links on their own have long been old hat, however, millions of pages are still based upon relying on being found through those links.

You really must read the full document here…next-20-years/

How are you changing your SEO to help meet these fundamental changes?