Google Marketing Next 2017

Hey guys,

I just saw the latest Google Marketing Keynote. I was wondering:

What do you think about the latest Google Keynote?
What got your attention?
Which improvement did you prefer?
-AMP
-Google Attribution (Cross-Channel Attribution)
-Google Optimize (Landing Pages, Ads, …)
-Google Survey 360
-….

How do you plan to use those innovations?

Let me know in the comments below !

top ranking but not getting the traffic

I’m just confuse but I’m not into PPC/adwords task right now, I just noticed that one of my colleague work on the adwords and I found that we’re on top 3 or 4 for a high search keyword but we’re not getting the traffic in GA. How is that happen? it has around 4k searches per month. Can someone give me some light?