It has been a while since I last posted in here but feel I need the help of the SEO community on this one…
As I am sure you are all aware, there was a relatively large update on 1st August affecting, predominantly the ‘Medical Sector’, among other verticals.
I look after the digital side of an online chemist / pharmacy and following 1st August, seen a healthy 20% increase in organic traffic which myself and my team were very proud of, considering many of our competitors had seen a significant fall.
The work we have being doing as a team has been the best quality work in my career and focuses solely on experience and trust.
As a chemist, our customers are looking for authority, a trusted website and a friendly experience, just like they would when they walk into their local chemist.
Our content on products has never been better, it is approved and accredited by our in-house pharmacists.
We have introduced many features to help support our customers, such as helpful guides and advice that we reference on all relevant products, we have become a company to comment in the press on health related issues earning us natural links back to our site. We conduct studies for the medical industry too.
Any legacy ‘bad links’ that occurred before my team begun have been well and truly disavowed too.
As of 27th August, Google rolled out another update that, in many ways, looked like a partial reversal of the 1st August update and this update hit us incredibly hard, seeing a 60-80% drop in Organic traffic bringing our site to it’s knees.
In all my years in this industry, I have never before been so confused about an update and now I am looking to the wider community for support on this one.
I work for Chemist 4 U (I won’t post the link in here, but please go and find us in search.)
We are fully regulated in the UK also and have been for many years.
If anyone can shine any light on this for us, I would be most appreciative.
We are now focusing on on-site trust more than ever and have many new ideas that we will be rolling out almost immediately.
Many thanks in advance,